Promos and marketing activity
Promos for programmes often take material out of context and seek to market the programme in order to attract as many viewers as possible. Where programmes are particularly sensitive the Creative Services Department need to be given as much information as possible by the commissioning editor or the producer in relation to any particular concerns about the content of promos or when they are scheduled. These considerations may also apply to any off-air marketing activity which commissioning editors and producers should address.