OFCOM Broadcasting Code

4A Protecting Under 18s and Harm and Offence : Offensive Language

Many people are offended by the use of strong language, particularly if its use appears gratuitous. Whether or not audiences consider such language to be justified again turns on a consideration of the context in which it appears, based on the usual factors. In addition, the Code contains some specific rules in relation to offensive language within programmes before the watershed. See also 'Programme Trailers and Promotions ' earlier in this chapter and Channel 4's Compliance Procedure and Five's Compliance Procedure at chapters 2 and 3 respectively.

 

Before the Watershed

 

There exists an unofficial but well-known classification of words which have been ranked according to their potential to cause offence. This was based on research carried out by previous television industry regulators. For example, research showed that the word "bastard" is generally deemed to be offensive and thus, if it is to be included in programmes before 9pm, which it occasionally may be, its use must be clearly justifiable.

 

A word like "bloody", on the other hand, is generally deemed to be relatively inoffensive and its inclusion, even in a programme watched by large numbers of children, would be unlikely to offend most viewers. However, as noted above, broadcasters must have regard to the ‘cumulative effect' of casual swearing. For example, the inclusion of two or three instances of relatively inoffensive words in a half-hour show at teatime might be considered acceptable, but add to that a couple more within the same programme and that may well cross the line - not because any one individual word is, in itself, unacceptable but because, cumulatively, the frequency of such language would exceed viewers' expectations.

 

After the Watershed