6G The Use of Interactive Services : Programme Contributor Solicits
- All responses must be treated in a fair and consistent manner with all other responses received, regardless of the route of sending.
- Consideration must be given to the length of time during which solicits will be accepted, bearing in mind the programme may be repeated for months or years to come. Under no circumstances may a premium rate number be promoted or the line left open after the active consideration of responses has ceased.
- Viewers must not be led into believing all responses will be pursued if that is not the case.
- On Channel 4, programme contributor solicits in programmes must not invite responses through PRS. On Five, this must not be done without the prior approval of the commissioning editor.
- Appropriate terms and conditions which explain how responses to solicits will be processed should be agreed with the broadcaster and published on the broadcaster's website.