6G The Use of Interactive Services : Viewer Comments, Messages and Content Selection
- All responses must be treated in a fair and consistent manner with all other responses received, regardless of the route of sending.
- It must be made clear to viewers whether all messages will be shown on-screen and, if not, how they will be selected for transmission.
- It should also be made clear that messages may be edited before transmission.
- Procedures must be in place to cease promotion of any message, comment, or content selection route where a technical problem occurs.
- All content selection must accurately reflect the actual responses received unless viewers are clearly told otherwise.